What is website conversion?

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Website conversion is when a sale or pre-defined action is made. Typically e-commerce sites worry more about “conversion rates” because they pay for traffic. Conversion can be many things such as:

A sale is made
An account is created
A contact form is filled out and submitted
An item is added to a shopping cart
Live chat is initiated

Many website statistic programs such as google analytics can track conversions whether they are a customer making a sale, a customer adding something to their cart, or a lead from a contact form.