Tracking E-commerce Statistics with Google Analytics

Posted in General on November 29th, 2007

Justin RainsWelcome! Thank you for visiting!
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E-commerce overview image

osCommerce merchants can easily track their statistics through google analytics. This is done through some code placed on the confirmation page of your e-commerce website. Once installed simply tell google analytics to track e-commerce and you will get a new report available through your dashboard like the image above. Once the view report link is clicked more statistics will be available such as the conversion rate, number of transactions, average order value, and more.

E-commerce stats image

Google analytics will also let a merchant view their conversion rates as a graph or rates per day. This is handy for those who like a more graphical view of their data. The google analytics e-commerce tracking code is fairly simple to install on your osCommerce store or Justin can add the code in for a small fee.

Ecommerce conversion rate

Do you use google analytics and e-commerce tracking? Post your site below. Remember I use the “I Follow” plugin on this blog :)


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